Heritage is not an obstacle to development or economic growth—it is an important contributor to both. A strong heritage sector creates skilled jobs, stimulates investment, attracts tourism, encourages adaptive reuse and delivers more sustainable outcomes than demolition and replacement. Investing in heritage protection and recognising cultural heritage as a strategic asset will strengthen Victoria’s economy while enhancing the liveability, character and resilience of our towns and cities.
Retrofitting and adaptive reuse of the buildings we already have is one of the smartest tools for tackling both the housing and climate crisis. Thoughtful development also means keeping the things that make neighbourhoods vibrant places to live. The corner pub that’s been the meeting place for generations. The shopping strip that is bustling and serves local communities what they need. The tree that offers shade at the bus stop. Buildings, streets and landscapes that shape a place’s identity and foster a sense of belonging for the people who live there, anchor themselves to Victoria. When we retain these elements alongside new development, we create communities that are more sustainable, more distinctive, and more connected to their past while meeting the needs of the future.
What makes Victoria such a remarkable place to live is the richness and diversity of our communities, landscapes and culture, underpinned by our heritage. By embracing Country, First Nations culture and heritage, we bring greater richness, identity and vibrancy to the places we live. Good housing and development should respond to this context, reflecting the character, values, and stories of the communities they serve.
The challenge is not whether we build, but how we build with the goal of creating new homes while preserving the heritage, identity, landscapes and character that make our towns and cities distinctive places to live.