Careers

 

• CBD Location
• Full Time
• Senior Management

 

Company:

The National Trust of Australia (Victoria) (NTAV) is an independent, non-profit organisation supported by a large community base. We are Victoria’s premier heritage and conservation organisation and the major operator of historic properties and sites open to the public across Victoria. Our philosophy is to provide outstanding visitor experiences whilst maximising revenue and profitability.

About the role:

Reporting to the CEO, you will be responsible for developing brand campaigns and strategies, implementing multifaceted promotional plans for the NTAV.

Sitting within the senior management team this position plays an integral role in business growth and development. This newly created role has full responsibility for the development and execution of the annual marketing plan. You will deliver innovative advertising and promotional campaigns for NTAV branded projects, exhibitions, programs and events, as well as support and lead a small team of marketing professionals. Your role will focus on creating and consolidating powerful partnerships across the states visitor economy. You will use your exceptional stakeholder engagement and management skills to secure industry partnerships at a state and local level.  You will identify and grow relationships with media partners and corporate partners to ensure maximum retention and growth.

You’ll have a breadth of experience in managing and developing a portfolio of tourism and advertising partners and be able to demonstrate how your marketing and communication skills have helped to drive new business outcomes. You will be highly motivated, energetic and well-experienced people leader.

You will have a creative flair and a sophisticated style of writing as well as strong communication skills and analytical attention to detail. You will have proven people management skills to successfully lead and navigate through business change with an outstanding ability to build positive rapport with all stakeholders of the business. You will also have solid strategic brand planning and a long-term strategic vision with the ability to deliver short and medium term brand equity and market share in relevant channels.

Your responsibilities will include:

• Researching and developing product strategies suitable for specific markets and new tourism opportunities for the NTAV
• Cultivate media partnerships and explore new revenue partnerships via working with key marketing assets
• Develop and manage marketing relationships with destination partners and community accounts at a state and regional level delivering co-operative initiatives to drive growth
• Manage the marketing and branding function, building and maintaining the brand work delivered from the teams through the production of high quality branded communications & collateral regional copywriting, development of brand assets including magazines, creative briefs and advertising campaigns.
• Ensuring on-time delivery of promotional material, including the provision of briefs, logos, mastheads, promotional copy, images etc.
• Contributing to the development and implementation of the department’s strategic plan; a marketing strategy to attract and engage the tourism market and apply innovative thinking to influence best practice within the team
• Sourcing, approaching and winning new business/tourism opportunities within the travel market place
• Engage key stakeholders across the business to develop and manage the tourism side of the brand, aligning the organisation’s goals with the brands’ strategies.
• Develop and execute the annual marketing plan
• Leading and developing innovative digital strategies and creative content plans to ensure best practice and enhance the NTAV’s profile
• Manage in-house Public relations including media relationships for the use of Media releases and targeted communications
• Develop and lead high-level brand campaigns including innovative marketing concepts for our revised brand strategy

 

To be successful in this role:

You have a proven ability to develop innovative campaigns coupled with managing and motivating a high performing team will see you thrive in this role. You produce written communication that is well defined and concise and are able to effectively communicate objectives to team members. Your drive and commitment allow you to maintain a solution-focused approach to relationship building and development of promotional campaigns.

• You have widespread experience in tourism and communications/Public Relations
• You have evidence of successfully implementing tourism and/or brand campaigns
• You have high-level experience with digital marketing, including social and media and online advertising
• You have successfully developed and managed corporate relationships and tourism partnerships
• You have broad and demonstrable success in marketing, including a minimum of five years’ experience at a senior level
• You’re passionate about Heritage and are eager to share that passion with others
• You have a demonstrated ability to lead, manage and work effectively in a complex and changing environment with at least five years’ people management experience.
• You’re a strategic, creative and practical thinker and planner.
• You have outstanding written and verbal communication skills.
• You’re an adaptable and pragmatic problem solver
• You have strong people skills — you’re approachable, a good listener and empathetic.
• You have the highest levels of personal integrity and ethical behaviour
• You work well under pressure
• You have excellent time management skills and can make decisions quickly
• You are an excellent and effective negotiator
• You have a high financial and business acumen

 

Bonus points if:

• You have experience working in the not for profit space
• Your background is in Tourism, Public Relations or Marketing

 

The nitty-gritty:

Applications must address the following:

• Show us your experience developing successful end to end targeted brand or tourism campaigns
• Tell us about the industry connections you’ve made during your career

 

Get ready:

Applicants selected for an interview will be asked to pitch us their ideas for brand growth on topics such as…. The National Trust wants to appeal to a wider demographic, how would you market the National Trust to 18-30-year-olds?

 

Sound like you?

To submit your application, addressing the above criteria, in PDF format, in strict confidence, please email [email protected] Applications will close once a suitable candidate is found.

Thank you for considering helping the National Trust of Australia (Victoria). The National Trust is built on the power of the community.

Any offer of employment at the National Trust of Australia (Vic) will be subject to a satisfactory Police Records check and Working with Children check.

We’re committed to building a diverse and inclusive workforce. We promote diversity and practice equity. Aboriginal and Torres Strait Islander peoples are encouraged to apply.

• CBD Location
• Full Time
• Senior Management

Company:

The National Trust of Australia (Victoria) (NTAV) is an independent, non-profit organisation supported by a large community base. We are Victoria’s premier heritage and conservation organisation and the major operator of historic properties and sites open to the public across Victoria. Our philosophy is to provide outstanding visitor experiences whilst maximising revenue and profitability.

About the role:

Reporting to the CEO, you will drive new business activity for the organisation in a key partnering role.

You will be an integral part of the senior leadership team, leading the delivery of commercial operations and fundraising. Your role will be responsible for revenue generation, researching and executing new income streams, implementation and identification of all commercial opportunities including events, exhibitions, joint ventures and strategic partnerships. In this broad and challenging role will be engaging with a wide variety of stakeholders. You will enhance productivity and profitability. You will use your exceptional stakeholder engagement and management skills to secure working partnerships in the heritage and tourism industries.

You will lead a small and dynamic team while helping us to grow our impact and reach our sales targets. You will be highly motivated, energetic and well-experienced people leader.

Your responsibilities will include:

• Manage and improve commercial activities across the NTAV
• Lead the commercial revenue generation of the NTAV including the development of existing revenue streams
• Research, identify and implement new business initiatives to increase revenue and community engagement
• Develop successful partnerships to create new income streams
• Assist with all relevant current and future projects as directed by the CEO
• Plan and perform duties as directed subject to upcoming projects
• Contribute to the planning, monitoring and achievement of productivity against negotiated targets and implement strategies to meet agreed targets
• Coordinate resources and oversee the smooth running of events and new business development programs
• Accurately forecast business and market needs
• Accountable for sales KPIs and reporting
• Manage, monitor and support all aspects of NTAV Membership, Retail and Fundraising
• Oversee the delivery of exhibitions, events and functions

 

To be successful in this role:

• You’re passionate about Heritage, Fundraising and/or Business Development and are eager to share that passion with others
• You have extensive and demonstrable success in business development, including minimum of five years’ experience at a senior level
• You have the proven ability to develop personal and corporate relationships with internal and external stakeholders
• You have a demonstrated ability to lead, manage and work effectively in a complex and changing environment with at least five years’ people management experience.
• You’re a strategic, creative and practical thinker and planner.
• You have outstanding written and verbal communication skills.
• You’re an adaptable and pragmatic problem solver
• You have strong people skills — you’re approachable, a good listener and empathetic.
• You have the highest levels of personal integrity and ethical behaviour
• You work well under pressure
• You have excellent time management skills and can make decisions quickly
• You are an excellent and effective negotiator
• You have a high financial and business acumen

 

Bonus points if:

• You have experience working in the not for profit space (desirable)
• Your background is in the tourism, or hospitality industries (desirable)

 

Sound like you?

Applications will close once a suitable candidate is found. To submit your application in PDF format, in strict confidence, please email [email protected]

Thank you for considering helping the National Trust of Australia (Victoria). The National Trust is built on the power of the community.

Any offer of employment at the National Trust of Australia (Vic) will be subject to a satisfactory Police Records check and Working with Children check.

We’re committed to building a diverse and inclusive workforce. We promote diversity and practice equity. Aboriginal and Torres Strait Islander peoples are encouraged to apply.’