More than 80% of Australian adults use at least one social media channel on a regular basis. You simply can’t afford to miss out on this audience! Social media enables you to contribute positively to your organisation’s public image and reach people you would never normally have access to.
How to use social media to promote your Australian Heritage Festival event.
Where do I start?
- Explore – If you have never used social media, start by looking at similar events or attractions. A lot of social media is about experimentation and finding what works best for you, but you can certainly take a lead from similar successful accounts, and piggyback on their success by making them and their followers aware of you.
- Make a good first impression – This seems like common sense, but take time to upload a nice profile banner, fill up your contact information, and complete your profile description text.
- Be as original as possible – The content in your post should not simply be lifted from elsewhere. Even if you are sharing content from your website or an external source, put a unique twist on it to make it more “shareable” and “likeable”.
- Reach out – Make friends, build a community, don’t forget to say thank you when people re-tweet your posts and credit people if you use their content.
- Connect with influential people, such as bloggers, press and local media. If they connect back and push you out to their audience, then you’ll really start to gain some followers.
How do I grow my audience?
- Be original and creative – This is the best way to gain attention, generate sharing and increase interaction. Potential event attendees need information such as opening times or contact details, but what really creates a buzz is personal stories, photos and videos, a look at the future and, most importantly, the chance for the public to be collaborative, contributing and driving a theme in any direction.
- Follow as many people in your industry and area that you can. At first, you can follow up to 2,000 people, and Twitter recommends accounts that may be of interest to you. Following people will draw you to their attention, and many will be interested in following you back.
- Use Hashtags – Jump onto conversations with content that would be of interest to people viewing hashtag topics on Twitter and Facebook and you could see more people coming through to you.
- Get the conversation going. Contributing to other organisation’s social efforts is a great way to join a conversation and be seen by new audiences.
Let us help
Wherever possible, nominate the Australian Heritage Festival as your Co-Host for your event on Facebook, so we can share your events. Tag your event promotions on Twitter, Facebook and Instagram with the #AHF2020. Follow us and join the conversation so we create a great national event that raises awareness, understanding and celebration of Australian natural, cultural and built heritage.
Share, like, engage and tell your stories.
What are you waiting for?
Don’t tell yourself that you have nothing interesting to share – this would mean there is nothing going on in your organisation, in your industry or in your area, which is never the case! There is ALWAYS something to post about – it doesn’t have to always be about your event or organisation. The trick is to always have your social media hat on. That way whenever you come across something interesting that you think is worth talking about with your audience you can save it to post later: promote events hosted by others, share photos and videos, ask for opinions on a subject matter – the possibilities are endless.