Jude Franks joined the Board of the National Trust of Australia (Tasmania) in May as a Ministerial appointee under the National Trust Act 2006 for a three-year term commencing July 2023.
Jude is an accomplished and seasoned professional, renowned for her effectiveness as a Company Director.
With over 40 years of senior executive, consultancy and leadership experience, Jude has delivered innovative and strategic change, predominantly in the tourism industry in Tasmania.
Jude is currently an Executive Director of the Mt Wellington Cable Car Company and the Cartela Steamship Restoration Trust playing a pivotal role in planning, developing, and implementing these projects. Jude was a Director of RACT for seven years until November 2022, including roles on the RACT Autoserve, RACT Travel, and RACT Destinations boards. She served as a Director of the Port Arthur Historic Sites Management Authority (PAHSMA) for ten years until December 2021 where she contributed significantly to the preservation and management of the iconic site. Additionally, Jude has served on boards as diverse as Tasmania's Southern Regional Tourism Association, Ecotourism Australia, Tasmanian Convention Bureau (as Deputy Chair), and Woolmer's Estate (Archer Historical Foundation).
As Principal of Jude Franks Consulting, she has displayed proactive and insightful leadership. Her expertise in tourism, management, marketing, and strategic planning has led to successful outcomes in projects for Innkeepers Corporation, the Old Woolstore Apartment Hotel, Hotel Grand Chancellor /Federation Concert Hall, Callington Mill Oatlands. Jude also led a large team through a market-shaping era of acquisitions and the development of the Pure Tasmania brand and experiences at the Federal Group.
Jude is a proud Tasmanian who has worked extensively interstate and in South East Asia. She lives in West Hobart and is the proud Mum of three adult children and also has a new grandson ! The recent discovery of new information of her Convict and early settler ancestors has again ignited her passion for the deep stories of our amazing Island.