About the job
- Full-time permanent position
- CBD Location + Hybrid/Flexibility to WFH
- $75,000 – $85,000 per year (plus super)
About Us
The National Trust of Australia (Victoria) (NTAV) is an independent, non-profit organisation supported by a large community base. We are Victoria’s premier heritage and conservation organisation and the major operator of historic properties and sites open to the public across Victoria. Our philosophy is to provide outstanding visitor experiences whilst maximising revenue and profitability.
About the role
Do you have a natural instinct for spotting what will inspire, delight, and engage audiences – sometimes before anyone else sees it coming? Do you thrive on telling great stories, crafting compelling content, and making ideas look and sound brilliant across every channel?
We’re looking for a forward-thinking digital marketer who lives and breathes storytelling, knows how to make heritage feel fresh and relevant, and loves the challenge of connecting with diverse audiences. You’ll bring creativity, curiosity, and a flair for both traditional and digital media, blending innovative campaigns with data-driven insight to make a real impact.
Reporting to the Executive Manager, Marketing & Development, you’ll work across the organisation to bring our stories to life – from rich heritage moments to vibrant visitor experiences. You role will inspire Member acquisition and retention while also converting people to visit our National Trust places and events across the state. You’ll be hands-on, dependable, and organised, with the confidence to take initiative and the drive to see ideas through.
This is a chance to grow your career while shaping how Victoria experiences its heritage – creating content, campaigns, and connections that people remember.
Your responsibilities will include:
- Research, identify and develop content for multiple owned digital channels
- Overseeing and managing social media channels including planning and scheduling of content
- Communication and campaign coordination
- Coordinating the measurement, RIO and reach of marketing opportunities
- Writing of content for publications, online and media
- Website development and management, including updating pages, online listings etc
- Taking ownership of the marketing and promotion of the National Trust event calendar
- Marketing and promotion for major properties through various online and print media outlets
- Assisting with launches, promotions and activities at properties
- Provide media, PR communications and marketing support to grow the Trust’s commercial brand
- Working together with other business units to coordinate the effective promotion of properties and Trust products
- Assisting Graphic designer with production coordination of all internally created collateral
- Managing the development processes of advertising, collateral and the brand with external stakeholders
- Implementing processes and systems to enable greater productivity and information sharing
- Providing marketing support to managers of key commercial sites and across the organisation
- Negotiating with media/agency for best advertising rates and value-add exposure
- Engaging with industry stakeholders, media and National Trust employees to leverage partnership opportunities
- Managing administration and minutes for relevant committees
- General marketing administration
About you
You will have a digital mindset, be business savvy, pragmatic and have experience in a similar role. You have a proven ability to multitask, your time efficiency will see you thrive. You will be highly motivated, energetic, work well with others and a self-starter. Interpersonal communication and collaboration skills will be pivotal in our decision for this role. You will also have:
- Tertiary qualification in marketing and/or marketing experience.
- Sound understanding of marketing process and demonstrated track record in successfully creating and implementing marketing campaigns
- Demonstrated strategic thinking, planning and analytical skills.
- Excellent presentation and communication skills (written and verbal), problem-solving and conflict resolution skills
- Experience managing website content, eDM’s and social media
- Proven outstanding coordination and leadership skills within the work environment
- Understanding of the production processes related to printing and publishing
- Highly organised and ability to prioritise workload, time management skills
- Ability to build and maintain relationships with colleagues and company associations with a genuine commitment to customer service
- Team player and establishes relationships with stakeholders easily.
- Ability to appropriately allocate given resources to programs and daily activities and multi-task
- Self-motivated and proactive with a track record of high performance and success
- Computer skills including: Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, MS project or similar); and understanding of printing, photo, publishing and website technology
Sounds like you?
Applications will close once a suitable candidate is found. Your application should consist of your resume, portfolio, and cover letter.
To submit your application in strict confidence, apply via Seek.
Thank you for considering helping the National Trust of Australia (Victoria). The National Trust is built on the power of the community.
Any offer of employment at the National Trust of Australia (Vic) will be subject to a satisfactory Police Records check and Working with Children check.
We believe in inclusiveness, diversity and equality and are committed to ensuring that our workplaces are a reflection of that. We encourage talented people from all backgrounds, abilities and identities to apply to our vacancies. We promote diversity and practice equity. Aboriginal and Torres Strait Islander peoples are encouraged to apply.
