The project is to be guided by the principles, objectives and philosophy articulated in the National Trust of Western Australia Interpretation Strategy (see important information). Signage and printed material should follow the National Trust’s style guide and branding (see important information).The consultant will:
- Consult with Traditional Owners to accurately reflect the cultural significance of the place and include appropriate Yamatji naming and wording in new signs and brochures
- Develop interpretive signage incorporating text and images in identified locations
- Recommend new naming options to rebrand the Bill Sewell Complex site
- Provide detailed documentation of the proposed signage content and design, for review and approval by the National Trust
- Facilitate community consultation prior to the renaming of the place and to present the proposed signage concepts to relevant community members and stakeholders
- Source high quality digital images and obtain reproduction/copyright approvals
- Produce final signage content and design
- Facilitate the tendering process and installation of the new signage on site by contractors, and demolition of existing redundant signage
- Produce final brochure content and design for a self‐guided tour booklet
It is proposed the story of the whole of the Bill Sewell Complex will be confined to one or two outdoor interpretive signs and further information signs regarding significant buildings on the site will be provided at each location. A main site sign is required to replace the existing to facilitate the signage of community organisations leasing the place.
It is expected the research, content and design component of the project, for which this brief applies, will be carried out within a budget of $15,000 +gst inclusive of all fees, meetings, consultation, travel and disbursements. Budgeted fabrication and installation costs of all signs is valued at $25,000 and $5,000 has been allowed for demolition of existing signage, further costs will be discussed upon awarding of tenders.
The date for practical completion of signage and brochure content and design is Friday 8th November 2019, with tender and installation to commence immediately after this milestone approval. Two internal reviews of progress and content will take place on Monday 16th September and Monday 21st October 2019. The date of practical completion for the installation of all signage, printing of brochures and finalisation of this project is 28th Feb 2020. This project will align with further landscaping and conservation works at the Bill Sewell Complex which are all to be completed within the same project timeframe by others.
The successful tenderer will be required to enter into a standard short form contract for consultancy services with the National Trust for the agreed tender amount to undertake these works.
This project is to research, write, design, fabricate and install new site signage to enable engaged and informed visitation to publically accessible external areas of the site. This is vital to achieving major goals of developing a heritage audience for the place. The project will include the consolidation of research already available to prepare wayfinding and interpretive signage content on the property. This will include main site signs, building signage, and some interpretive signage. Further, content, design and production is to be prepared for a tour brochure, condensing the significance of the place into an easy to understand guide for the general public.
It is expected the signage and interpretation content will be enticing, engaging and intriguing. It will provide unexpected insights into a place that is somewhat confusingly named “Bill Sewell Complex”. The interpretation and wayfinding signage will enable a better understanding of the place and encourage
exploration and personal connection with the site. Part of this project will be to work with Traditional Owners to include appropriate Aboriginal naming and to re‐brand with a new site name to be proposed by the consultant through research and community and stakeholder consultation.
Existing signage and interpretation
The site contains a variety of interpretation and wayfinding signs from different periods. An audit of all existing signage has recently been completed and the project includes removal of redundant signage. The City of Greater Geraldton has completed interpretive signage on site that relates to the Victoria Hospital trail. These should be considered and integrated into the approach for the new signage. Close liaison should be maintained with the City.
Location and description
The Bill Sewell Complex is located on the northern edge of the central business district of Geraldton. The site, bounded by Chapman Road, Bayley Street, George Road, and Lewis Street, is a reserve created in the very earliest days of Champion Bay and contains nine principal buildings or groups; the majority of which have heritage value.
The site is under management order to the National Trust and is part reserve 3524 for the purpose of recreation and community purposes. A large majority of the buildings within the Bill Sewell Complex are currently leased by community organisations as offices. The Old Gaol building is opened as a craft centre and is run by volunteers. The Geraldton Property Team is the property manager for the National Trust.